Did you know that personalizing your marketing can lead to three times greater response than a non-personalized piece?
By integrating your audiences name directly into the message, you can easily double or triple that rate again.
Kinda makes you wonder why more folks don’t do it. Even big companies like Forbes neglect the power that personalized marketing holds…even on the web where it’s cheap and easy (and expected!).
The ease with which marketing can be personalized is increasing and it is becoming much less costly to deploy.
Still, a recent survey of Chief Marketing Officers indicates that though they see the value in personalized marketing, it is still largely unused.
Are you taking advantage of what personalized marketing can do for your business?
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