Follow your passions…no doubt. Don’t let inertia be your only driving force. But, there’s nothing wrong with pausing before you choose your path. Whether its for 48 hours, a month, or six months. Sometimes its good to embrace being in a state of flux. Just don’t let that pause turn into 15 years.
Delivering Happiness To Your Fans
If you are in the business of sports, then you are really in the business of “happiness”. No matter what role you have within the organization, at the end of the day, win or lose, one question should be asked to judge whether you and your organization have been a success: Have you delivered happiness [...]
How Marketers Can Benefit From Interest-Based Ads
If you’re paying attention, you should be seeing more relevant and targeted ads as you surf the web lately. This is due in large part to Google’s fairly recent implementation of “Interest-based advertising” through its adsense program.
Really Dis-liking The Facebook Like Button (Stats)
A few weeks ago Facebook made a change to the way people interact with Facebook fan pages. For all the gritty details there are a couple posts you can read here and here. But basically… (and this is oversimplifying it greatly) they changed from having people “Become a Fan” of your page or business to [...]
My Tall Housing Article in Tall Magazine
A few years ago there was a magazine geared towards the vertically gifted called Tall Magazine. At 6’8″, I was an avid reader. Unfortunately the magazine is no longer around but while it was still being published I had an article printed in it about how tall people could build or remodel their homes to [...]
So After The Clapton Concert
We went to see Eric Clapton and Roger Daltrey at Amway Arena this past weekend. The show was good…Daltrey rocked it a little harder than Clapton but good show all around. We were staying at Royal Pacific (gotta love the upgrade to the King Suite) and had dinner at The Palm which of course involved [...]
Put It On The Underhill’s Account
Most of us have to make money. Whether its to pay the bills or support our kids and save for college, not many of us have the luxury of ignoring this fact. But we do have to be careful of doing things strictly for the money. Doing a job just for the money can often [...]
Order Page Psychology
I’m currently reading the book Predictably Irrational by Dan Ariely and I’ve picked up a lot of insights that I will be working into my websites and marketing campaigns going forward. Dan is Professor of Behavioral Economics at Duke University. You should definitely pick up a copy no matter what line of work you are [...]
Florida State Football Ticket Renewal and Booster Membership Campaign – Part 1
A few weeks ago we launched an ambitious campaign on behalf of Seminole Boosters and FSU Athletics to jump start their season ticket renewals and booster pledges for 2010. The campaign kicked-off on national signing day with an email blast to more than 60,000 people, a personalized website, and a personalized video with messages from [...]
LSU Basketball Marketing Campaigns
Towards the end of 2009 we completed campaigns for LSU Men’s and Women’s basketball programs. These campaigns are a great example of how schools can get more mileage out of their marketing budgets by pooling their campaigns. By printing and sending both the men’s and women’s direct marketing campaigns at the same time, LSU was [...]
