Over the years I’ve held a variety of positions in the real estate business including property manager, new home salesperson, and Realtor. But I prefer the work that happens “back-stage” and now I focus all of my efforts on publishing books, newsletters, and websites that help people discover great places to live.
In 2007 I created Florida for Boomers, a website helping baby boomers learn about retiring in Florida.
Through lots of trial and error, I figured out how to turn the content I created for the site into a marketing vehicle for agents and new home communities wanting to reach this valuable and sought after demographic.
From there, I began to study and write about the best-selling community in the world, The Villages, in Central Florida.
My website Inside the Bubble has helped hundreds of thousands of readers learn the ins and outs of “Florida’s Friendliest Hometown”.
Again, this site is built around providing value to readers, with the intent that one day they will become customers.
In recent years I’ve launched real estate websites for other places including the Carolinas, Arizona, California, and more.
Though my own portfolio of real estate sites continues to grow, I also enjoy helping developers, real estate agents, mortgage brokers, and new home communities get more clients and customers through great content.
You may be familiar with Google’s 20% time rule, and in similar fashion I devote ~20% of my time to working with clients on projects that are not my own.