Ryan Erisman

There is a new report on digital marketing making the rounds and after reading it I thought it was important enough that everyone involved in alumni or college sports marketing should take some time to read. FEED: The 2009 Razorfish Digital Brand Experience Report is an annual study charting how technology is changing the way [...]

Playing a little catch-up on posts here. We’ve been slammed busy with sports and alumni marketing campaigns for schools and we are so thankful for the opportunities we’ve had and the great people we’ve been able to work with. I think what we do has to be right up there among the best jobs in [...]

During my trip to CoSIDA in San Antonio I read Bob Beaudine’s new book, The Power of Who. I actually first came across this book at my local bookstore while I was looking for a book titled The Power of Less. I was interested in The Power of Who simply because of Bob’s bio on [...]

As I write this, the UNC Baseball team is competing in the College World Series in Omaha. Earlier this year we had the pleasure of working with UNC to pull off a marketing and awareness campaign to announce the opening of the redesigned Boshamer Stadium and to promote ticket sales. The campaign included a personalized [...]

Some of you may be looking for college sports marketing campaign ideas so I wanted to share a ticket campaign with you that we just did for Duke athletics. Basically its an 8-page booklet that includes various messages including the football renewal form. The highlight of the piece is the level of personalization throughout and [...]