If you’re paying attention, you should be seeing more relevant and targeted ads as you surf the web lately. This is due in large part to Google’s fairly recent implementation of “Interest-based advertising” through its adsense program.
Writing Archive
Really Dis-liking The Facebook Like Button (Stats)
A few weeks ago Facebook made a change to the way people interact with Facebook fan pages. For all the gritty details there are a couple posts you can read here and here.
But basically… (and this is oversimplifying it greatly) they changed from having people “Become a Fan” of your page or business to having [...]
Order Page Psychology
I’m currently reading the book Predictably Irrational by Dan Ariely and I’ve picked up a lot of insights that I will be working into my websites and marketing campaigns going forward. Dan is Professor of Behavioral Economics at Duke University. You should definitely pick up a copy no matter what line of work you are [...]