A few years ago there was a magazine geared towards the vertically gifted called Tall Magazine. At 6′8″, I was an avid reader. Unfortunately the magazine is no longer around but while it was still being published I had an article printed in it about how tall people could build or remodel their homes to [...]
Writing Archive
So After The Clapton Concert
e went to see Eric Clapton and Roger Daltrey at Amway Arena this past weekend. The show was good…Daltrey rocked it a little harder than Clapton but good show all around.
We were staying at Royal Pacific (gotta love the upgrade to the King Suite) and had dinner at The Palm which of course involved a [...]
Put It On The Underhill’s Account
Most of us have to make money. Whether its to pay the bills or support our kids and save for college, not many of us have the luxury of ignoring this fact.
But we do have to be careful of doing things strictly for the money. Doing a job just for the money can often have [...]
Florida State Football Ticket Renewal and Booster Membership Campaign – Part 1
A few weeks ago we launched an ambitious campaign on behalf of Seminole Boosters and FSU Athletics to jump start their season ticket renewals and booster pledges for 2010. The campaign kicked-off on national signing day with an email blast to more than 60,000 people, a personalized website, and a personalized video with messages from [...]
LSU Basketball Marketing Campaigns
Towards the end of 2009 we completed campaigns for LSU Men’s and Women’s basketball programs. These campaigns are a great example of how schools can get more mileage out of their marketing budgets by pooling their campaigns.
By printing and sending both the men’s and women’s direct marketing campaigns at the same time, LSU was able [...]
2010 Season Ticket Renewal Campaigns
Bowl season is over and a lot of schools are working on, or at least thinking about working on, season ticket renewals for football. At Replay Marketing we have several renewal marketing package options to consider based on your specific needs.
Check out the example packages below. These can be customized to fit your needs, and [...]
3 College Sports and Alumni Marketing Trends To Watch For In 2010
As we wind down the year its time for everyone to come out with their “Top 10 this” or “Best 5 that” type lists. In the spirit of looking forward (because GREAT things are ahead of us in 2010) here are three trends to watch for and implement in college sports, development/booster, and alumni marketing [...]
Asking For Donations In A Challenging Economy
There is a fantastic article in the December 2009 issue of Athletic Business titled “The Gift Box” that discusses the importance of the development profession to athletic departments, especially in today’s tough economic climate. The article highlights both successes and setbacks that schools and athletic development professionals are experiencing today.
The article focuses on how Tim [...]
Taking your Site from One to One Million Users by Kevin Rose
Taking your Site from One to One Million Users by Kevin Rose from Carsonified on Vimeo.
Good thoughts on stroking the ego of your users, using an invite system (like gmail in the early days), finding good advisors and more.
Stacking The Cool To Sell More Tickets
There’s a concept in the internet marketing world called “Stacking The Cool” that is used to sell more products, whatever those products happen to be. If applied creatively, I think the concept of stacking the cool can be used by college athletic ticket offices to sell more tickets.
Stacking the cool is best described as offering [...]