One of the four books I was able to read last month was Ann Handley’s Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content. The best way for me to describe this book is as the “Chicago Manual of Style” for the digital publishing age. While available as an eBook, you’re ... Continue Reading » about Everybody Writes
A few months ago I read and enjoyed Youtility for Real Estate: Why Smart Real Estate Professionals are Helping, Not Selling by Jay Baer and Erica Campbell Byrun. This $3 eBook is a special edition of Jay’s New York Times Bestseller Youtility: Why Smart Marketing is About Help not Hype. If you ... Continue Reading » about Youtility for Real Estate
I see local site owners burn a lot of valuable time poking around in Google Analytics, especially when they're first starting out with a site. I get it. It's kind of a rush to see validation that people are coming to your site and consuming the content you've created. I'm definitely guilty of ... Continue Reading » about Minimum Viable Analytics Dashboard
Today, a lesson on just how valuable your hyperlocal website and the email list you build along with it can truly be. In May, my sister and I were tasked with selling a house that we came to own together after our mother passed away last year. In addition to the usual methods of putting a ... Continue Reading » about A Strong Case For The Value of Your Hyperlocal Site and Email List
Most real estate blogs focus solely on the good things about an area. I get it. It's your job to promote the area and tell readers and potential customers just how great it is. You don't make money when people decide not to buy in your area. But this strategy can make for a pretty boring ... Continue Reading » about Sometimes It’s O.K. to Talk Bad About Your Market
It seems like an innocent question. And it’s one most agents field every day. The knee-jerk response is to cast a wide net, and rattle off just about any city or town within a 10-20 mile radius. I serve Daytona Beach, Ormond Beach, Port Orange, New Smyrna, and Orlando. Follow the herd. Everybody ... Continue Reading » about What Market Do You Serve?