One of the four books I was able to read last month was Ann Handley’s Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content. The best way for me to describe this book is as the “Chicago Manual of Style” for the digital publishing age. While available as an eBook, you’re ... Continue Reading » about Everybody Writes
Book Reviews
Youtility for Real Estate
A few months ago I read and enjoyed Youtility for Real Estate: Why Smart Real Estate Professionals are Helping, Not Selling by Jay Baer and Erica Campbell Byrun. This $3 eBook is a special edition of Jay’s New York Times Bestseller Youtility: Why Smart Marketing is About Help not Hype. If you ... Continue Reading » about Youtility for Real Estate
Delivering Happiness To Your Fans
If you are in the business of sports, then you are really in the business of "happiness". No matter what role you have within the organization, at the end of the day, win or lose, one question should be asked to judge whether you and your organization have been a success: Have you delivered ... Continue Reading » about Delivering Happiness To Your Fans
Order Page Psychology
I'm currently reading the book Predictably Irrational by Dan Ariely and I've picked up a lot of insights that I will be working into my websites and marketing campaigns going forward. Dan is Professor of Behavioral Economics at Duke University. You should definitely pick up a copy no matter what ... Continue Reading » about Order Page Psychology