I see local site owners burn a lot of valuable time poking around in Google Analytics, especially when they're first starting out with a site. I get it. It's kind of a rush to see validation that people are coming to your site and consuming the content you've created. I'm definitely guilty of ... Continue Reading » about Minimum Viable Analytics Dashboard
Today, a lesson on just how valuable your hyperlocal website and the email list you build along with it can truly be. In May, my sister and I were tasked with selling a house that we came to own together after our mother passed away last year. In addition to the usual methods of putting a ... Continue Reading » about A Strong Case For The Value of Your Hyperlocal Site and Email List
It seems like an innocent question. And it’s one most agents field every day. The knee-jerk response is to cast a wide net, and rattle off just about any city or town within a 10-20 mile radius. I serve Daytona Beach, Ormond Beach, Port Orange, New Smyrna, and Orlando. Follow the herd. Everybody ... Continue Reading » about What Market Do You Serve?