I see local site owners burn a lot of valuable time poking around in Google Analytics, especially when they're first starting out with a site. I get it. It's kind of a rush to see validation that people are coming to your site and consuming the content you've created. I'm definitely guilty of ... Continue Reading » about Minimum Viable Analytics Dashboard
A Strong Case For The Value of Your Hyperlocal Site and Email List
Today, a lesson on just how valuable your hyperlocal website and the email list you build along with it can truly be. In May, my sister and I were tasked with selling a house that we came to own together after our mother passed away last year. In addition to the usual methods of putting a ... Continue Reading » about A Strong Case For The Value of Your Hyperlocal Site and Email List
What Market Do You Serve?
It seems like an innocent question. And it’s one most agents field every day. The knee-jerk response is to cast a wide net, and rattle off just about any city or town within a 10-20 mile radius. I serve Daytona Beach, Ormond Beach, Port Orange, New Smyrna, and Orlando. Follow the herd. Everybody ... Continue Reading » about What Market Do You Serve?