Book Review: Everybody Writes


One of the four books I was able to read last month was Ann Handley’s Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content. The best way for me to describe this book is as the “Chicago Manual of Style” for the digital publishing age. While available as an eBook, you’re going to want […]

2014 Aweber ASCEND Digital Marketing Summit


The next best thing to going to a marketing conference? Getting the video recording of the conference for less than $100.  Last year, email marketing company Aweber held their first ASCEND Digital Marketing Summit in Philadelphia and though I had planned to attend, something came up and I couldn’t make it. Luckily they released recordings […]

Book Review: Youtility for Real Estate


A few months ago I read and enjoyed Youtility for Real Estate: Why Smart Real Estate Professionals are Helping, Not Selling by Jay Baer and Erica Campbell Byrun. This $3 eBook is a special edition of Jay’s New York Times Bestseller Youtility: Why Smart Marketing is About Help not Hype. If you don’t “get it” […]

Minimum Viable Analytics Dashboard


I see local site owners burn a lot of valuable time poking around in Google Analytics, especially when they’re first starting out with a site. I get it. It’s kind of a rush to see validation that people are coming to your site and consuming the content you’ve created. I’m definitely guilty of it too. […]