( … and helping developers find better ways to reach them.)
In 2007 I published Florida for Boomers, a book helping baby boomers learn about Florida retirement.
I was certain I was going to sell a million copies and retire to an island.
But (maybe you remember?) 2007 was the start of the Great Recession, and I had to work extra hard to get my book in front of an audience.
So I started a website, floridaforboomers.com.
Through lots of trial and error, I figured out how to turn the website into a marketing vehicle for new home communities, and started sending them leads on readers who expressed interest in their communities.
Over time, I’ve launched similar sites for other places including the Carolinas, Arizona, California, and even sites for popular communities like The Villages.
In a typical month, I send more than 1,500 leads to communities all across the country.
If you’d like a steady stream of new leads for your community, let’s talk.
In addition to tending to this growing portfolio of lead generating sites, I occasionally leverage the team of smart marketers I have assembled over the years, and we go and help real estate developers and communities get their own content marketing programs up to snuff.